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AB InBev partners with mediaman to pilot a new key product strategy, precisely for their interactive KTV table, to increase user engagement and keep them relevant as the industry evolves.
mediaman worked with AB InBev to carry out a high level program of research on the usability issues of the previous generation. Questionnaires were conducted in Shanghai and Guangzhou. Insights gathering was undertaken to support the planning of a new product and development roadmap that adds entertainment value, and communicates a strong brand principle.