I cannot imagine anything more annoying than filling out an online form. Don’t you agree? They always hinder quick online actions and, apart from that, they have a bad usability most of the time. No wonder that the disconnect rate of online forms is very......
Undoubtedly, a CMS (Content Management System) is a great thing. It helps to manage large websites, insert and edit texts, images, videos and other content even without knowing much of html or css. Furthermore, it is possible to have several people working on the website......
2015 has unarguably been the year for financial technology. Financial online services are faster, more convenient and offer better user experience through modern platforms, applications and technology. FinTech companies are easing payment processes and save users’ money, for example by offering better exchange rates than......
From naught to sixty In spring 1994, China officially became a country with full-featured Internet. During the past 20 years, the internet created thousands of jobs in China and a life without it is no longer possible today. Every year, the IT industry makes a......
On June 25th 2015, the Internet-based commercial bank named MYbank was officially launched. It is one of the first six private banks in China. Compared to traditional banks, MYbank is supposed not to use cash but only to work online. This model of Internet-based commercial......
New ways to sell for a long-established business: In combination with the mobile app, the new Alsecco Business Center revolutionizes the sales process for the wall insulation company. Contractors and builders use the intuitive app to select and order their material directly from the construction......
Anchor is one of the key brands owned by the New Zealand dairy giant Fonterra Group. In the past 125 years, Anchor was committed to product innovation and development while keeping a high quality standard. Meanwhile the brand has grown to a successful global enterprise......
As a subsidiary of New Zealand’s dairy giant Fonterra, Anmum is a brand for milk powder that is committed to the health of pregnant women and infants. Anmum’s milk powder is formulated with essential nutrients and developed by nutrition experts at Fonterra’s headquarter in New......
When it comes to new Apps, the logo is the user’s first impression of a brand. It is fundamental to express the App’s brand and product image as well as its information in a short and snappy way. Using just a standard or a unique......
WeChat’s ongoing popularity in China attracts more and more b2b companies to open official accounts. mediaman has just launched a WeChat channel for the DuPont™ Danisco® range of food ingredients, focusing on brand and product information, and illustrating DuPont leadership in the food ingredients industry.......
Digital products, future ventures and international exchange – in the second part of our interview Armin Bieser tells us more about the exciting business of mediaman mm Shanghai: mediaman is predominantly known as a traditional digital marketing agency. But you consider it is to be......
> “What a designer should do is not filling the blank but using it.” — White（USA） Blank, also called “virtual space” refers to the space surrounded by other elements. In graphic design, the blank space in a layout can play certain important roles and......
Armin Bieser, CEO and founder of mediaman, explains in an interview why passion and serendipity play a major role in the development of a company. mm Shanghai: Hello Armin. Welcome to mediaman Shanghai. We are very happy about your visit and about having this interview......
11.11. – Since my stay in China, these numbers definitely have a special meaning to me. A few weeks ago, my boss asked me to write an article about 11.11. Honestly, I didn’t know what he was talking about. All I could associate with it......
China Fintech Shanghai Spring 2016 Forum In order to face, but also engage with, the competition being created by the flurry of new FinTech StartUps and their various innovations, “right now, [banks] are playing both roles – competitor and partner of FinTech StartUps– because they......
mediaman developed a Confidence Book for Hyundai – an important step in digitizing its sales channels. In the past, Hyundai sales people had to search for selling points and product information in different printed handbooks. Now, Hyundai Motors Europe is rolling out the digital Confidence......
mediaman Art Director, Nesta Li, gives you a brief introduction to the animation software Adobe Edge Animate. In the process of designing a website, designers work on a set of static pages while imagining and drafting many kinds of interactive animations. However, a common challenge......
> How financial service providers can better retain customers A lot has been written about disruption in the financial industry. Recently, we discussed on our own blog how small and agile FinTech startups attack long established business models. Hundreds of these startups have entered......
Responsive Webdesign for basler.de A recent study concluded that most German insurers have not yet reacted to new user behavior habits brought about by mobile web usage. The study, conducted by German industry network AMC at the end of 2014, analyzed 119 insurance websites and......
From the start, mediaman has had a focus in the insurance and financial space. A lot has happened there in the last few years. Agile Startups such as Simple, Moven, or Payfriends are stepping up to evolutionize banking. Insurers, too, have to move, as companies......
In early 2015, mediaman developed Haier’s digital ecosystem strategy as a guideline for the company’s future activities. Based on this strategy, mediaman had the opportunity to relaunch Haier’s official website. Thinking outside the box, mediaman tailored the innovative eco-design method to break the fixed......
Some call FinTech the banks of tomorrow and question the future existence of the banking system. Others hold that FinTech will never be able to grab the bank’s spot. Only on one thing they all totally agree: FinTech is changing the industry! There’s no......
Carpenters and architects, as well as retailers and manufacturers from around the world order Häfele’s fittings and connectors in the new online shop. Makers also find instructions, CAD drawings, and inspiration for new projects they can use to impress their own customers. Häfele, a German......
mediaman created Haier’s digital ecosystem strategy as a guideline for the company’s future activities. The map defines innovation-based activities around a centralized structure, putting the user in the centre of everything, and connecting his needs with scenarios, intelligent services and products. This principle will be......
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China FinTech Shanghai Breakfast Session April 2016 China’s financial industry is one of the biggest financial sectors in the world, and FinTech has the potential to completely disrupt the industry. However, there are a myriad of challenges for StartUps in China. In the China FinTech......
As communication habits change, the desire to receive individual and fast online support grows steadily. Live chat has long been established as a tool and is particularly useful when a customer needs help buying something online. One of the challenges lies in creating a live......
Hyundai is a rising star among the big automotive companies, and its online communication is equally dynamic. mediaman takes care of Hyundai Germany’s digital marketing activities and projects for Hyundai Europe – from the companies’ website and web specials to their mobile apps and applications......
Mobile support for Hyundai dealers: mediaman built a responsive web app for stationary sales. The intuitive app aides sales employees during their customer conversations by supplying them with current information, visual details of all car features, a way to easily compare different model editions, as......
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
Getting financial advisors to sign up for something on your website is, for some, the Holy Grail. It’s not hard to understand why; financial companies such as fund managers and insurance providers want to send them relevant newsletters, sell them products and provide them with......
Or what you can do to feel like Steve Jobs If you want to climb a mountain, you have to get up early. I get up at 4:00 am. That way I make it to the parking lot before dawn and can begin my ascent......
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
KAESER Compressors is one of the world’s leading producers of compressed air systems. The company’s new website brings their product and service competence into focus. Since 1919 KAESER has been known for its superior quality and service. More than 5,000 employees in over 50 countries......
The Contact Center China is a key market for Mercedes-Benz. By localizing digital communication and creating a market-specific platform to generate online leads, mediaman actively supports the development of this market. The interface makes the enquiry process more efficient by requiring only information that’s useful......
Vienna as Top European Travel Destination for Chinese Tourists Over the past years, the Austrian capital Vienna has become an increasingly popular European travel destination for Chinese travelers. In 2015, 162,000 Chinese visited Vienna, generating about 285,000 overnight stays – 21% more than the year......
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
With the tremendous boost in the area of digitalization, the application of agile software development approach is becoming more and more a standard. Scrum in particular is seen as a popular management methodology that reduces complexity in work. It provides speedy communication, social integration, control......
“Content Marketing: Building brand equity through curated messaging” In today’s digital world, consumers have become more difficult to reach with traditional marketing measures. Instead, marketers are challenged with creating and distributing valuable, relevant, and engaging content in order to attract their audience and drive them......
TNT Express is one of the world’s largest express delivery companies. With growing business in China, TNT required a platform to support customers. Our client requested a platform to provide a consistent support for the growing number of members. The digital version of this service......
Staying Connected. Even on the Road. Premium class car connectivity with “Mercedes me”. Daimler’s new service brand bundles existing digital services with new mobility and connectivity – available on smartphones, tablets and desktops. The project was a two-year collaboration between mediaman and German agency Scholz......
Mirae Asset invests in top notch insights Mirae Asset’s new website has one goal: to help internal wholesalers build and maintain contacts to financial advisors. This project benefited from mediaman’s experience creating smart user experiences for the financial industry; with easy to use and effective......
Implications and potential learnings from millions of active mobile payment users. Some experts might argue against or doubt that (mobile) payment solutions are at all comparable across borders. Since every person strives for convenience and ease of use, I argue one can compare mobile payment......
All-Around Service for a Full Service Insurance mediaman had already been taking care of the digital channels for Zurich subsidiary DA Direkt for 10 years, when Zurich Group Germany asked us to work with them in 2007. After the re-launch of zurich.de, we overhauled their......
When Pioneer Investments took over German investment fund company Activest in the summer of 2006, it initiated a global brand relaunch. mediaman moved into the client offices in Munich to handle the digital aspects of the project. Ever since then, the global finance company has......
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
Last week I was asked to write a post about Adobe Edge Reflow and I thought: That’s easy! I’ll just describe how I am using it and how I like it. That ended up being far from the truth. The more I thought about my......
New, digital, intelligent: Haier sets an example that it has understood the principles of shared economy: University students in China can now do their laundry via mobile APP. The APP, developed by mediaman, allows students to locate, schedule, operate and pay. Most importantly, it connects......
Selling niche insurances without loads of paperwork: That’s the idea of massUp: The white-label platform, financially backed and developed by mediaman, enables brands and merchants to insure their products in the intermediary market. mediaman CEO, Armin Bieser, speaks with us about how the idea for......
Global Player in the Solar Industry Sungrow is a world-class solar technology provider, specializing in PV inverters and energy storage equipment for residential, commercial, and utility-scale PV power plant systems. The company operates in over 50 countries in North America, Asia, Europe, Australia and South......
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
Established in 1957, Testo Group is one of the global leaders in portable measuring instruments. Our client has developed its business all over the world and is headquartered in southern Germany’s black forest. Their Chinese office moved from Hong Kong to Shanghai in 2002. Over......
After Haier’s cooperation with Alibaba, they jointly developed the second generation of the Haier-Ali TV series, which officially launched in March 2015. The product itself is produced by the contract manufacturer Foxconn and offers many functions. With the Smart TV, users can not only watch......
“The development of incomplete representations of a target system for testing purposes and […] an essential element of an iterative design approach” – that’s how prototyping is defined in a common glossary (Resource: http://www.usabilityfirst.com/glossary/prototyping). Paper prototype, video prototype, functional prototype, horizontal and vertical prototypes, high-......
“Just be innovative, for once! Don’t keep suggesting the stuff that nobody wants!” The department manager rants at his team and they cringe, avoiding eye contact with their boss and pretending to be in deep thought. When he leaves the room the air fills with......
At mediaman, there are legends about clients who think radically about digital. Our Director of UX once told me that she worked with a (much revered) client in Germany who “felt that digital was the most complicated, so he always started with that.” Our conversation......
When the strategy of ‘internet plus’ was published, it was a very big topic in China. The booming internet sector is supposed to have a deep impact on the Chinese future economy. The main goal of the ‘internet plus’ strategy is the connection of the......
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work....
mediaman establishes UI Guidelines for Anheuser-Busch InBev to improve workflows and recognition value of internally used APPs and back ends. Anheuser-Busch InBev is the leading global brewer and one of the world’s top 5 consumer product companies. The company strives to be the best beer......
China’s Used Car Market is growing at fast pace, but one of the main drawbacks is a general lack of trust in the condition of a used car. mediaman’s client Jiazhi, a startup founded by German and Chinese Automotive experts, provides a solution to this......
After designing countless desktop products, I got used to trying to put the patterns of PC design into all Apps. Spending a lot of time thinking and considering how to best enhance sensibility, how to sort out the functional logic, how to add interesting interactive......
With the help of illustrated scenarios the agents explain Zurich’s new Modular Insurance to their business clients. They can identify which insurance modules are important for the individual retailer or service provider. The visual app also points out hidden risks. Zurich’s Modular Business Insurance product......
Haier Real Estate Ltd., a subbrand of the Haier Group, is specialized in real estate investments, R&D and management. The company adheres to Haier’s enterprise spirit of “creating resources and winning global reputation” and strives to become the most competitive strength and smart real estate......
> The questions are: What is it? Is it easy to use? What are the advantages? WeChat’s official website posted: “The independent application of WeChat’s Wi-Fi solution is officially launched for public accounts. As a component of WeChat’s business system, this application is launched for......
Florian Zeim guided German marketing professionals through China’s complex digital landscape. “From Baidu to WeChat: B2B marketing in China digital” – that was the topic of the workshop initiated by the German association BVIK and lead by Florian Zeim, Managing Director of mediaman......