Reload for Revolution!

AB Inbev xKTV

Concept testing | Market research | MVP | Product testing | Start-up | User research
The leading multinational beverage and brewing manufacturer, AB InBev, has reached out to mediaman for a reformulation of its interactive KTV table. This request was prompted after unsatisfactory results from user response after the first generation product was launched.

Project Intro

AB InBev partners with mediaman to pilot a new key product strategy, precisely for their interactive KTV table, to increase user engagement and keep them relevant as the industry evolves.

mediaman worked with AB InBev to carry out a high level program of research on the usability issues of the previous generation. Questionnaires were conducted in Shanghai and Guangzhou. Insights gathering was undertaken to support the planning of a new product and development roadmap that adds entertainment value, and communicates a strong brand principle.

Project Story

A broad spectrum of different platforms, contents, applications and varying systems had to be interwoven – an extremely complex task for which a variety of specialists from the two agencies and Mercedes-Benz teamed up to work together closely.“Mercedes me” demanded a lot from our project managers: two agencies, one client, many stakeholders and team members, and a lot of communication needs.
A broad spectrum of different platforms, contents, applications and varying systems had to be interwoven – an extremely complex task for which a variety of specialists from the two agencies and Mercedes-Benz teamed up to work together closely.“Mercedes me” demanded a lot from our project managers: two agencies, one client, many stakeholders and team members, and a lot of communication needs.
“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.mediaman and Scholz & Volkmer both regard their collaboration for their common client as a success story: “Mercedes me” was delivered in time and highest quality.The agency co-operation continues. After the successful launch, we continue to work together and we have new common goals in our sights.

Conclusion

“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.mediaman and Scholz & Volkmer both regard their collaboration for their common client as a success story: “Mercedes me” was delivered in time and highest quality.The agency co-operation continues. After the successful launch, we continue to work together and we have new common goals in our sights.
“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.“Mercedes me” adds significant value for Mercedes-Benz drivers. The platform serves as a communication interface: The manufacturer stays connected to customers, customers to their cars, cars to services. Everywhere, anytime.mediaman and Scholz & Volkmer both regard their collaboration for their common client as a success story: “Mercedes me” was delivered in time and highest quality.The agency co-operation continues. After the successful launch, we continue to work together and we have new common goals in our sights.

Project Team

  • TEST1test1test1
  • TEST2test2test2
  • TEST3test3test3
  • TEST4test4test4
  • TEST5test5test5

More case studies

Mercedes Me

Mercedes Me

Vehicle connectivity for the premium level: "Merce