Workshop: Digital Marketing in China

Florian Zeim guided German marketing professionals through China’s complex digital landscape.



“From Baidu to WeChat: B2B marketing in China digital” – that was the topic of the workshop initiated by the German association BVIK and lead by Florian Zeim, Managing Director of mediaman // Shanghai. Based on his experience of living 10 years on-the-spot, Florian shared his knowledge about platforms that are relevant for the Chinese market with the German audience. The workshop participants discussed how Baidu, WeChat and other applications are used for communication and came to know which requirements are necessary to be successful in China.


Picture source: BVIK