WeChat’s ongoing popularity in China attracts more and more b2b companies to open official accounts. mediaman has just launched a WeChat channel for the DuPont™ Danisco® range of food ingredients, focusing on brand and product information, and illustrating DuPont leadership in the food ingredients industry. On...
New ways to sell for a long-established business: In combination with the mobile app, the new Alsecco Business Center revolutionizes the sales process for the wall insulation company. Contractors and builders use the intuitive app to select and order their material directly from the construction...
On June 25th 2015, the Internet-based commercial bank named MYbank was officially launched. It is one of the first six private banks in China. Compared to traditional banks, MYbank is supposed not to use cash but only to work online. This model of Internet-based commercial...
mediaman developed a Confidence Book for Hyundai – an important step in digitizing its sales channels. In the past, Hyundai sales people had to search for selling points and product information in different printed handbooks. Now, Hyundai Motors Europe is rolling out the digital Confidence Book,...
“The development of incomplete representations of a target system for testing purposes and […] an essential element of an iterative design approach” – that’s how prototyping is defined in a common glossary (Resource: http://www.usabilityfirst.com/glossary/prototyping). Paper prototype, video prototype, functional prototype, horizontal and vertical prototypes, high- and...
I cannot imagine anything more annoying than filling out an online form. Don’t you agree? They always hinder quick online actions and, apart from that, they have a bad usability most of the time. No wonder that the disconnect rate of online forms is very...
In early 2015, mediaman developed Haier’s digital ecosystem strategy as a guideline for the company’s future activities. Based on this strategy, mediaman had the opportunity to relaunch Haier’s official website. Thinking outside the box, mediaman tailored the innovative eco-design method to break the fixed pattern...
>How financial service providers can better retain customers A lot has been written about disruption in the financial industry. Recently, we discussed on our own blog how small and agile FinTech startups attack long established business models. Hundreds of these startups have entered the market, well...
When the strategy of ‘internet plus’ was published, it was a very big topic in China. The booming internet sector is supposed to have a deep impact on the Chinese future economy. The main goal of the ‘internet plus’ strategy is the connection of the...
Or what you can do to feel like Steve Jobs If you want to climb a mountain, you have to get up early. I get up at 4:00 am. That way I make it to the parking lot before dawn and can begin my ascent undisturbed...