“Just be innovative, for once! Don’t keep suggesting the stuff that nobody wants!” The department manager rants at his team and they cringe, avoiding eye contact with their boss and pretending to be in deep thought. When he leaves the room the air fills with...
mediaman created Haier’s digital ecosystem strategy as a guideline for the company’s future activities. The map defines innovation-based activities around a centralized structure, putting the user in the centre of everything, and connecting his needs with scenarios, intelligent services and products. This principle will be...
Staying Connected. Even on the Road. Premium class car connectivity with “Mercedes me”. Daimler’s new service brand bundles existing digital services with new mobility and connectivity – available on smartphones, tablets and desktops. The project was a two-year collaboration between mediaman and German agency Scholz &...
When it comes to new Apps, the logo is the user’s first impression of a brand. It is fundamental to express the App’s brand and product image as well as its information in a short and snappy way. Using just a standard or a unique...
As a subsidiary of New Zealand’s dairy giant Fonterra, Anmum is a brand for milk powder that is committed to the health of pregnant women and infants. Anmum’s milk powder is formulated with essential nutrients and developed by nutrition experts at Fonterra’s headquarter in New...
>The questions are: What is it? Is it easy to use? What are the advantages? WeChat’s official website posted: “The independent application of WeChat’s Wi-Fi solution is officially launched for public accounts. As a component of WeChat’s business system, this application is launched for the backend...
The Contact Center China is a key market for Mercedes-Benz. By localizing digital communication and creating a market-specific platform to generate online leads, mediaman actively supports the development of this market. The interface makes the enquiry process more efficient by requiring only information that’s useful to...
Established in 1957, Testo Group is one of the global leaders in portable measuring instruments. Our client has developed its business all over the world and is headquartered in southern Germany’s black forest. Their Chinese office moved from Hong Kong to Shanghai in 2002. Over the...
Getting financial advisors to sign up for something on your website is, for some, the Holy Grail. It’s not hard to understand why; financial companies such as fund managers and insurance providers want to send them relevant newsletters, sell them products and provide them with...
At mediaman, there are legends about clients who think radically about digital. Our Director of UX once told me that she worked with a (much revered) client in Germany who “felt that digital was the most complicated, so he always started with that.” Our conversation...